It seems like everyone is banging on about a 'more visible supply chain', right? Supply chain visibility is arguably the most talked about topic within global trade since the phrase 'supply chain management' was coined in the 1980s. That's because supply chain visibility is in high demand, and fast becoming the backbone of global trade.

As supply chains stretch across continents, the challenges of tracking shipments from ocean transit to rail networks have only intensified. That's why supply chain visibility is more than a competitive advantage; it's essential for global trade efficiency and security.

By following three strategic steps, logistics stakeholders can unlock a visible supply chain that’s both responsive and resilient.

Step 1: Implement Advanced Tracking and Monitoring Technologies

Achieving real-time visibility begins with investing in advanced tracking and monitoring technologies. Innovations in IoT, RFID tags, and sensor technology provide live updates on the location, status, and security of containers from port to rail.

By integrating these advanced tools, companies gain granular insights into their shipments, improving risk mitigation, safety, and efficiency.

IoT devices have proven particularly effective, offering real-time tracking capabilities across expansive trade routes. RFID tags and sensors can report conditions inside containers, such as temperature, humidity, and shock — essential metrics for managing fragile or perishable goods.

For example, monitoring temperature and humidity in food supply chains in real time can prevent spoilage and maintain compliance with health standards. Similarly, pharmaceutical companies rely on real-time monitoring to maintain product integrity across different climates.

GPS-enabled tracking platforms provide a consolidated view of container locations. By detecting unexpected route deviations or delays, these platforms help logistics professionals make proactive adjustments, reducing the ripple effect of disruptions along the supply chain.

Step 2: Enhance Data Integration and Global Trade Management

Tracking technologies are only effective if the data they're gathering is useful. That's why data integration with global trade management systems (GTMS) is critical for a fully visible supply chain.

A GTMS allows for a seamless flow of information, linking shipment data to customs, tariffs, and compliance requirements across different jurisdictions. This level of integration not only minimizes paperwork, but accelerates regulatory processing and reduces costly border delays.

Platforms like the Open Visibility Network (OVN) have been game-changers in promoting collaborative data sharing across international borders. By enabling real-time data exchange among various logistics parties, OVN reduces bottlenecks and improves the accuracy of shipment documentation.

In practice, integrating tracking data with GTMS allows logistics companies to monitor shipments from departure to destination with a single point of reference. By automating processes such as customs documentation and tariff calculations, companies streamline their operations and reduce the chance of human error.

For example, instead of manually uploading forms for each international checkpoint, the system pre-fills documents based on data collected from the container, speeding up clearance times.

Step 3: Foster Collaborative Partnerships and Network Connectivity

Establishing strong, healthy partnerships and maintaining network connectivity across ports, terminals, and rail operators is essential for a consistent flow of data throughout the supply chain.

Achieving an interconnected network demands collaboration between technology providers, shipping companies, and regulatory bodies to create visibility solutions that work across different jurisdictions and modes of transport.

Building strong partnerships with terminals and rail operators helps reduce visibility gaps, especially at key changeover points. For example, delays or misplaced shipments often occur when containers switch from ocean carriers to rail networks.

Unified communication standards help to reduce these gaps by enabling seamless information exchange between systems.

Plus, better connectivity between stakeholders allows for smoother data handoffs, minimizes shipment discrepancies, and keeps customers informed of any disruptions or delays. An added benefit is the standardization of communication protocols, which helps make information flow consistent and actionable.

More Visible, Stable Supply Chains are the Future

The journey toward end-to-end supply chain visibility requires implementing advanced tracking technologies, integrating robust global trade management systems, and establishing strong partnerships within the logistics network.

Combined, these three steps equip companies to stay agile, mitigate risks, and respond more quickly to disruptions.

Investing in supply chain visibility solutions optimizes operations and creates a more secure and resilient logistics network that can adapt to global trade challenges.

Vizion is committed to enhancing supply chain visibility. Our TradeView Global Trade Management Software offers visibility into maritime handlers and traceability to evaluate performance, risk, and shipment history for 500 million suppliers and logistics providers.

Book a demo with Vizion to discover how our advanced tracking and integration solutions can transform your operations from ocean to rail and beyond.

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